Ed Voyles Honda J. D. Power Awards

J.D. Power and Associates August 2011 SpecialPowerReport Honda
Honda is Highest-Ranked Non-Premium Brand in the 2011 Initial Quality Study
Honda Earns Seven Model Awards—More Than Any Other Brand—and Three Plant Quality Awards
Honda is the highest-ranked Non-Premium nameplate in the J.D. Power and Associates 2011 U.S. Initial Quality
SM
Study (IQS)—a benchmark study of new-vehicle quality
after 90 days of ownership. The study has been conducted annually for the past 25 years. Expected reliability continues to be the single- most-important reason why new-vehicle buyers choose one model over another.
Honda earns seven initial quality segment awards—more than any other brand in the study this year and the most the brand has ever received—and three awards for plant quality. This year, Honda is one of two automakers to earn the Platinum Plant Quality Award, which represents the highest initial quality among plants producing vehicles for the U.S. market.
Nameplate Ranking: 2011 Initial Quality Study
Honda has ranked among
top 10 industry brands in initial quality for 21 of the past 25 years.
Honda also receives the Bronze Plant Quality Award for the Americas for the Crosstour, CR-V, and Element manufacturing facility, and the Silver Plant Quality Award, Asia Pacific
for the Civic and Insight production facility.
In all, Honda earns seven model
awards in the 2011 IQS for the
Accord, Crosstour, Fit, Element, and
Ridgeline, as well as the Insight and
Civic in a tie. The Crosstour, an all-
new model in 2010, and the Accord
receive awards for a second consecutive year. In the Compact Crossover/SUV segment, Honda achieves the first and second rank positions for the Element and CR-V. The Odyssey ranks second in the Minivan segment.

Honda Quality over Time
Historically, Honda has performed well in the Initial Quality Study, placing among the top 10 brands in the study during 21 of the past 25 years. In addition, Honda received the most model-level IQS awards among nameplates in three earlier years: 1997 (tie), 1998, and 2008.
This year, Honda achieves its highest-ever ranking among nameplates in the IQS, and is also the highest-ranking Non- Premium nameplate.


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