New-car shoppers have once again recognized the Honda brand as the ‘Most Trusted Brand’ and ‘Best Overall Brand’ in Kelley Blue Book’s 2014 Brand Image Award study. This is the third straight year that Honda was named the ‘Most Trusted Brand’ and the second consecutive year as the ‘Best Overall Brand,’ as decided by non-luxury shoppers.
This isn’t just a quick poll or online survey based on how someone feels at that moment. These awards are given based on extensive research gathered throughout the year. The key research vehicle for the Brand Image Awards, Kelley Blue Book Market Intelligence’s Brand Watch study, is an online study that taps into more than 12,000 in-market new-vehicle shoppers annually who do their research at KBB.com. Representing the combined wisdom of the American car-buying public, the Kelley Blue Book Brand Image Awards recognize automakers’ outstanding achievements in creating and maintaining brand attributes that engender enthusiasm among new-vehicle buyers. – kbb.com
“A brand is really built over the long haul through consumers’ experiences with its products, and Honda is committed to delivering class-leading vehicles that provide lasting enjoyment and value to our customers,” said Jeff Conrad, senior vice president and general manager of the Honda automobile division for American Honda. “Honda simply embraces the challenge of being a brand that people can trust.”
The 2014 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book Market Intelligence’s Brand Watch study. Brand Watch is an online brand and model perception tracking study tapping into 12,000+ in-market new vehicle shoppers annually on Kelley Blue Book’s KBB.com. The highly comprehensive study offers insight into how shoppers perceive important factors driving their purchase decisions, and captures brand/model familiarity and loyalty among new-car shoppers. Honda was named ‘Best Overall Non-Luxury Brand’ by securing the highest average score across ratings of all non-luxury models, and the weight of importance of each of the factors in the study.
“The fact that Honda has again won the Kelley Blue Book Brand Image Awards as Best Overall Brand and Most Trusted Brand comes as no surprise,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book. “Our
experience has indicated that consumers continue to both respect Honda vehicles and be enthusiastic about them. Honda’s reputation for quality, reliability and fun-to-drive continues to resonate with buyers of all ages.”
Additional comments from the Editors of Kelley Blue Book’s KBB.com regarding Honda’s Brand Image Award Wins:
Best Overall Brand
“For the second year in a row, KBB.com visitors have named Honda the Best Overall Brand. Considering Honda has also won the award for Most Trusted Brand among non-luxury shoppers three years in a row, this win isn’t a huge surprise. We have long respected Honda’s cars, SUVs and minivans for their reliability and refinement, and it turns out the new-car shoppers at Kelley Blue Book feel the same way.”
Most Trusted Brand
“Honda picks up its third consecutive Most Trusted Brand award, as selected by visitors to Kelley Blue Book’s website. The brand is known for building reliable, efficient, safe cars that offer a lot of value when new, and hold that value as used models. No wonder Honda is consistently lauded for delivering on what it promises, year after year.”