LaneWatch Wins Good Housekeeping’s 2013 Very Innovative Products Award


      Another great article to have in your customer waiting area/service
      waiting area and on your sales consultants work stations.
            Honda’s LaneWatchTM blind spot display has won a Good
      Housekeeping 2013 “Very Innovative Products” (VIP) Award, the only
      automotive product to earn this distinction for 2013 and one of only
      nine innovative new product winners overall. Good Housekeeping’s 2013
      VIP award winners were chosen from more than 1,500 new products
      evaluated by the scientists and engineers at the Good Housekeeping
      Research Institute during the past year in the magazine’s
      state-of-the-art product-testing laboratory. Before any product can
      be named a VIP award winner, it must also pass the Research
      Institute’s evaluations for performance and safety.
      Debuting on the all-new 2013 Accord, which recently achieved the
      Insurance Institute for Highway Safety’s (IIHS) new TOP SAFETY PICK+
      designation, and now also available on the versatile 2013 Crosstour,
      LaneWatch uses a camera mounted on the passenger-side mirror to
      display real-time images of the vehicle’s right-side blind spot on an
      8-inch color dashboard display. The image appears when the right turn
      signal is activated, or when a button on the end of the turn signal
      stalk is pressed.
      “LaneWatch is an intuitive visibility technology that represents the
      sort of innovation that consumers have come to expect from Honda,”
      said Mike Accavitti, vice president of National Marketing Operations,
      American Honda Motor Co., Inc. “Automotive products don’t often win
      Good Housekeeping’s VIP awards, and that makes it even sweeter to
      have LaneWatch listed among the best new consumer products of 2013.”
      The typical field of view for a passenger-side mirror is
      approximately 18 to 22 degrees, but the LaneWatch field-of-view is
      about four times greater, or approximately 80 degrees. The system
      helps the driver to see traffic, as well as pedestrians, bicycles or
      other objects in the vehicle’s blind spot. To help make judging
      distance easier, the display has three reference lines. Drivers are
      encouraged to visually confirm roadway conditions prior to changing
      lanes.

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